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Top Management Night / Members Appreciation Dinner with Giovanni Feroce

June 14, 2017
5:30 PM to 9:00 PM
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Radisson Hotel Providence Airport
2081 Post Road
Warwick, RI 02886


APICS Providence is Proud to Announce our Top Management Night featuring Keynote Speaker, Giovanni Feroce

Customer Conversion, Retention and Loyalty

Benrus history of business

How do we strengthen the relationship to involve and engage with the final consumer?

Giovanni Feroce will tell his story and outline how Benrus implements new methods of reaching customers in a rapidly changing market.

  • Thinking with an eye toward the future

  • The power of branding & story telling

  • How Benrus introduces new watches from a supply chain perspective – planning for rollout and ensuring demand is satisfied

Giovanni Feroce, BENRUS CEO

Giovanni Feroce – a proven builder of global consumer brands – has taken the helm of another business that will soon become a brand powerhouse: BENRUS. He has over 25 years of successful management and leadership experience with a reputation for meeting the most challenging organizational goals and objectives. Mr. Feroce has experience in both the public and private sector, serving as the youngest RI state senator from 1993 to 1995 as well as a United States Army Major.

He is a veteran of Operation Enduring Freedom and Operation Iraqi Freedom, having served at the U.S. Central Command and in the U.S. Army Reserve Command G3 Homeland Defense. His corporate experience is equally impressive: he was commissioner of the Rhode Island State Lottery from March 1993 through January 1995, increasing revenue from $58M to $456M. He was chairman and CEO of Retail Eyewear Inc. where he successfully grew the company to 24 retail locations across the United States. His latest corporate accomplishment was with Alex and Ani where he served as CEO/CMO. During his time at the company, Alex and Ani saw hyper growth from just one retail location to over 40 and increasing sales from $2.2M to over $230M in a 36-month period. Leveraging his successful transformation of Alex and Ani from a small, regional player into a multi-million dollar international brand phenomenon, Mr. Feroce seeks to do it again, turning BENRUS into a billion dollar enterprise. He will leverage his expertise, extensive contact network, and brand-building acumen to propel BENRUS to lifestyle brand status.

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$10.00 Student Pricing
$5.00 Earlybird rate before June 9

$20.00 Member Pricing
$10.00 Earlybird rate before June 9

$30.00 Non-Member Pricing
$15.00 Earlybird rate before June 9

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